Great powers come with great privacy

Apple Intelligence is designed to protect your privacy at every step. It's integrated into the core of the iPhone through on-device processing. So, it's aware of your personal information without collecting your personal information. And with the groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger Apple-designed server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.

Take total Camera Control

Now you can take the perfect photo or video in record time. Camera Control gives you an easier way to quickly access camera tools. Simply slide your finger to adjust camera functions like exposure or depth of field, and toggle through each lens or use digital zoom to frame your shot - just how you like it.

Go to great lengths to get the perfect shot

The versatile iPhone 16 camera system captures beautiful photos - from up close or far away. The two-in-one 48MP Fusion camera lets you take stunning super-high-resolution images or zoom in with the 2x optical-quality Telephoto. The ultra-wide camera shoots extreme close-up macro photos or wider, more expansive pictures. Altogether, it's like having four lenses in your pocket.

Spatial capture

With its realigned cameras, iPhone 16 lets you take magical photos and videos in a whole different way using spatial capture.

Audio Mix - make your voice heard

Powered by advanced intelligence and Spatial Audio capture, Audio Mix lets you adjust the way voices sound in your videos using three different voice options. Want to decrease background sound? Or just focus on the voices that are in frame? Simply select the mix and adjust intensity to get the sound you want after video capture.

Custom-built A18 chip

Meet A18, custom-built for Apple Intelligence - and so much more. It jumps two generations ahead of the A16 Bionic chip in iPhone 15. And it powers next-level camera features like Photographic Styles and Camera Control. All with exceptional power efficiency to extend battery life.

Even longer battery life

The iPhone 16 has been designed to make room for a larger battery, which works together with A18 to deliver a big boost in battery life, even with so many features. So, you can game, binge, and listen to music on and on.

Durable design

The iPhone 16 has a sturdy, aerospace-grade aluminum enclosure and strong - and beautiful - color-infused glass on the back. The Ceramic Shield material is tougher than usual smartphone glass. And the internal design dissipates heat more effectively, so you'll get better performance overall, especially when it comes to gaming.

Action button - do more, wait less

The Action button on iPhone 16 is a fast track to your favorite feature. Just press and hold to launch the action you want - the flashlight, a voice memo, Silent mode, and more. You can also set up Shortcuts to open an app, run a series of tasks, or change actions depending on the time of day or your location. Or use it to take actions in an app, like setting an alarm or even ordering your favorite coffee drink.

Apple iPhone 16 - pink - 5G smartphone - 256 GB - GSM

Apple - iPhone - iPhone 16